Santa Fe Symposium

March, 2004

Times Reporter
Q) Professor Lambert. I heard your lecture at Cal Poly last month, where you stated that Project First was not concerned with Search Engine relevancy. It was primarily concerned with "signal back" technology and how it related to space travel. That is all well and good, except that Millions of dollars are riding on SEARCH Engine Placement. Are you still saying that PR + content + relevancy = First Place?

Professor Morris
A) I'll take that. Yes and no.

(laughter)

A) What we have here is a classic case of appearance and reality. Yes, the traditional methods seem to work. However, we have discovered that by "prompting" a website with a reciprocal algorithm we can increase that sites "chances" of rising. Follow? We have reversed the process.

Q) Well, not really. Your success is based upon an incoming link to the site.

A) NO! You miss the point. The site itself initiates the communication between itself and Project First. A straight link from Project First accomplishes nothing. Our data proves that the SITE must send the outgoing link to trigger the phenomenon, enabling the Site to reach it's full potential. Expanding its ability to communicate; either in hyper space or on the net!

Q) Are you talking about artificial intelligence?

Professor Lambert
A) My turn.... Yes and No.

(laughter)

A) Allow me to give you a brief science/history lesson which will avoid the technology aspects of this discussion. We can only go so far with that anyway. NSA stuff.

Roughly speaking up until the 17th century in Europe, philosophical inquiry into God (The nature of reality) and what we today consider science was one in the same. The premise for most experiments and research was based upon the Platonic system. Meaning, there was an "Ideal Solution" to all problems. This Ideal athlete, this Ideal model, this ideal gun, this Ideal algorithm only existed in meta-space. Here on earth we were saddled with shadowy illusions of the Ideal form....So, everything here on Earth could be good, or better, but never Best. Best, the perfect form of the Ideal was only achieved by God's knowledge, or if HE was in the mood to throw us a crumb. So, to achieve the "better" result in any endeavor we as mortals could only hope for God's grace, meaning fertile soil for that particular quest....

Well, fertile soil up to this point in Search Engine Placement has meant the power of Links which are incoming...For arguments sake let's agree that if you have the most links with the highest PR containing the best content your website will usually respond with a High Ranking....

(Nodding Heads)

So, we all in agreement. What we have discovered is what I like to refer to as the Four Foot Effect. Let's say we have a swimming pool which can hold 12 feet of water. Traditional SERP's will attempt to add links to a Site to fill the entire pool. A site with 12 feet of water will show up higher than a Site with only ten feet of water. We have discovered that by enacting our algorithm into a Website (with a number of factor...link directories, the order of outgoing links, their destinations, age of outgoing links...etc....) we need only Four Feet of Water to compete against the twelve footers. WE can swim just as well in four feet as they can in twelve. Think about it. It is not the depth of the river which creates speed, but the current. Project First's "Link Bounce" back to the original Site of the "duel linking process" has created a level swimming pool!

Now, for your next question. Is that AI or just a math model which is? superior to traditional links? Both, in the fluid environment of Search Engines where they are constantly changing to prevent and safeguard against short-cuts, we have found that PF Formula 23 has the ability to adapt to changes in it's environment.